PUB SUCCESSION
HEINEKEN

Ireland is the home of the family pub. In 1872, it became a legal requirement to display the family name above the door. Fast forward to 2025, now 84% of family members say they don’t want to take over their family pub. One such example lies on remote Achill Island. McLoughlin’s Bar has been in the McLoughlin family for 155 years. Josie McLoughlin, a 4th generation McLoughin, wants to retire but there’s no one to take over after him. So we launched a worldwide recruitment campaign to find his successor. Only catch? They had to be a McLoughlin!

AWARDS

Cannes Lions 2025:

Outdoor: Silver Lion

Brand Experience & Activation: Silver Lion

Media: Silver Lion

Direct: Bronze Lion

Diret: Bronze Lion

8 x Shortlist, including Titanium Shortlist

Eurobest 2025:

Direct: Gold

Brand Experience & Activation: Silver

Media: Silver

Brand Experience & Activation: Bronze

Creative B2B: Bronze

LIA 2025:

Creativity in B2B: Gold

Ambient & Activation: Silver

Non Traditional: Silver

Non Traditional: Silver

Creativity in B2B: Silver

Creativity in PR: Silver

Creativity in PR: Silver

Direct: Silver

Creativity in PR: Bronze

Non Traditional: Bronze

Golden Drum 2025:

Engagement: Grand Prix

Engagement: Gold

Brand Building: Gold

B2B: Silver

Drum Awards 2025:

President’s Awards

Advertising/B2B: Gold x 3

ICAD Awards 2025:

Earned Media Campaign: Gold

Creative Innovation: Silver